WordPress Developer · Hillsborough, NJ

I build WordPress sites that small businesses can actually run.

Four years of WordPress and Elementor development. I run Maxella Web Designs, where I design, build, and maintain sites for local businesses across New Jersey.

View my work
Résumé
  • WordPress
  • Elementor
  • HTML
  • CSS
  • JavaScript
  • Local SEO
  • Performance
Luis Guerra, WordPress and Elementor developer based in Hillsborough, New Jersey

Hiring a WordPress developer?

Case studies that explain the goal, my role, and what actually shipped. Plus my résumé and the full stack I work in.

View my work

Need a website?

I design and build for small businesses through Maxella Web Designs. See services

Developer first, business owner second.

I am a WordPress developer with hands-on experience building responsive, user-friendly websites for small businesses and service-based companies. Running Maxella means I have owned the whole lifecycle: discovery, scoping, design, build, launch, hosting, and the maintenance nobody talks about. I am currently open to WordPress development roles where I can bring that to a team.

More about me →

4+ yearsBuilding WordPress sites
Front-End CertificateCodecademy, 2023 to 2024
50+ sites launchedDealerOn, contract 2025
English and SpanishFully bilingual

What I work in

WordPress

Build, customize, maintain, and troubleshoot production sites.

Local SEO

Site architecture, schema, metadata, Google Business Profile, and service-area content.

Elementor Pro

Custom templates, containers, headers, forms, and dynamic content.

Performance

Core Web Vitals, caching, image optimization, and page speed.

HTML5 and CSS3

Structured, accessible layouts and responsive interfaces.

Maintenance

Updates, backups, security, uptime, and ongoing fixes.

JavaScript

Interactive behavior and front-end troubleshooting.

HTML Email

Responsive email builds tested in Litmus and Email on Acid.

Selected Work

Recent projects

WordPress and Elementor builds for local service businesses. Each one is written up with the goal, my role, and what actually shipped.

Homepage of the Llanes Tile and Marble WordPress website built with Elementor
Tile and Stone · Live client site

Llanes Tile & Marble

Responsive WordPress build with a local SEO structure and a service-area page set.

WordPressElementorLocal SEO

View case study →

Summit RoofWorks roofing website concept build in WordPress and Elementor
Roofing · Concept build

Summit RoofWorks

Concept build exploring trust signals and quote-request flow.

ElementorCRO

View case study →

IronFlow Plumbing website concept build in WordPress and Elementor
Plumbing · Concept build

IronFlow Plumbing

Concept build testing emergency-service layout and mobile call behavior.

ElementorMobile-first

View case study →

View all projects

I founded Maxella Web Designs in 2025

Maxella is where I take on client work: design, builds, local SEO, hosting, and maintenance for small businesses across New Jersey. If you are here because you need a website, that is the door.

  • Full project lifecycle, from discovery through post-launch support
  • Custom WordPress and Elementor builds
  • Local SEO and Google Business Profile work
Visit Maxella Web Designs
How I work
Luis Guerra, founder and CEO of Maxella Web Designs, Hillsborough New Jersey

What clients say

“Luis from Maxella Web Designs developed a website that turned out better than I could have imagined!”

Beth BalasSomerset County, NJ

“Luis at Maxella Web Designs helped redesign our company website and the results were incredible.”

Patty RaymondiHillsborough, NJ

“Awesome ideas and service! I didn’t have to do anything. Luis took care of it all.”

Jessica EstevezHillsborough, NJ

Hiring, or building?

If you are hiring for a WordPress role, I am open to opportunities. If you need a website for your business, Maxella can help.

Get in touch
Download résumé

Hillsborough, NJ
portfolio@luisdguerra.com
(908) 230-1475 direct   (908) 900-8412 Maxella Web Designs