Résumé
Luis D. Guerra
WordPress Developer · Front-End Web & HTML Email Developer
Hillsborough, NJ • (908) 230-1475 • portfolio@luisdguerra.com • linkedin.com/in/luis-d-guerra
Profile
Technically-driven developer and local SEO specialist with 4+ years of experience designing, developing, optimizing, and managing high-performing websites for small businesses, contractors, and service-based organizations. Founder of Maxella Web Designs, delivering custom WordPress and Elementor solutions that improve online visibility, user experience, and lead generation.
Skilled in responsive web development, technical SEO, website performance optimization, conversion-focused design, and client relationship management. Currently expanding expertise in AI technologies and automation to help businesses improve digital marketing performance and operational efficiency.
Experience
Founder & WordPress Developer
Maxella Web Designs
Hillsborough, NJ · September 2025 to present
- Founded and operate a web design and local SEO agency serving small businesses, contractors, and service-based organizations throughout New Jersey.
- Design, develop, launch, and maintain custom WordPress and Elementor websites focused on lead generation, user experience, and business growth.
- Manage the complete project lifecycle: client discovery, requirements gathering, content planning, design, development, testing, deployment, hosting, maintenance, and technical support.
- Build SEO-optimized service pages and local content strategies using Google Search Console, GA4, Ahrefs, Rank Math, and Local Falcon.
- Implement technical SEO including site architecture, metadata optimization, schema markup, internal linking, and page-speed improvements.
- Troubleshoot website issues, plugin conflicts, hosting configurations, and WordPress maintenance to keep sites performing and online.
- Prepare proposals, manage client communication, and deliver ongoing post-launch support and enhancements.
Implementations Specialist
DealerOn
Remote contractor · January 2025 to April 2025
- Built and launched 50+ client websites on DealerOn’s proprietary CMS while meeting OEM and regulatory compliance requirements.
- Applied HTML, CSS, and CMS customization to resolve site issues and improve mobile responsiveness.
- Managed 15+ concurrent implementation projects, coordinating with internal teams and external stakeholders.
- Configured website, SEO, and SEM campaign setups while maintaining data accuracy and quality standards.
- Ran pre-launch QA audits covering content accuracy, branding consistency, functionality, and compliance.
Freelance Web Developer & Content Manager
Independent
Hillsborough, NJ · 2023 to present
- Developed and maintained websites on WordPress and Shopify with consistent performance and design across devices.
- Built and customized WordPress themes from scratch, using Elementor to improve visual quality and user interaction.
- Implemented Shopify CMS to build an e-commerce store, customizing plugins and themes for a responsive storefront.
- Applied SEO best practices to increase organic visibility, traffic, and conversions for clients.
Education
Professional Certificate in Front-End Engineering
Codecademy
New York, NY · 2023 to 2024
- HTML, CSS, JavaScript, responsive design, and version control.
Content Management Systems coursework
CodingPhase
New York, NY
- CMS architecture and WordPress development.
Technical skills
Web development
WordPress, Elementor, Shopify, WooCommerce, HTML5, CSS3, JavaScript, jQuery, React, responsive design, custom theme development
Email development
MJML, Litmus, Email on Acid, Mailchimp, Klaviyo, CSS inliner, responsive email coding
SEO and analytics
Local SEO, technical SEO, on-page SEO, GA4, Google Search Console, Ahrefs, Rank Math, Local Falcon, keyword research
Testing and performance
PageSpeed Insights, Hotjar, BrowserStack, Core Web Vitals
Design and productivity
Figma, Adobe Creative Suite, Canva, Git version control, Slack, Trello
AI and automation
AI content workflows, prompt engineering, AI-assisted content development
Languages
English and Spanish, fully bilingual
Earlier career
- Municipal Court Officer, New Brunswick, NJ — 2007 to present
- Driver, UPS, Bound Brook, NJ — 2005 to 2007
- Municipal Court Officer, New Brunswick, NJ — 2000 to 2005