Work

WordPress and Elementor projects

Two kinds of work sit below, and I have kept them apart on purpose. Client projects were commissioned, built and handed over. Concept builds are sites I designed myself to work through layout, conversion and local SEO problems for a particular trade. Both show how I build. Only one had a client on the other end, and you should be able to tell which is which without having to guess.

Client work

Commissioned, built, launched and maintained.

Concept builds

Self-directed projects across roofing, plumbing and electrical. Each one takes a different angle on the same problem: how a small trade business turns a visitor into a phone call. No client was involved in any of them.

Summit RoofWorks roofing website concept build in WordPress and Elementor

Summit RoofWorks

Concept build exploring trust signals and quote-request flow for roofing contractors.

Raritan Power Pros electrician website concept build in WordPress and Elementor

Raritan Power Pros

Concept build. A licensing and safety-led layout for an electrical contractor, with credentials placed above the fold where homeowners look for them.

IronPeak Roofing roofing website concept build in WordPress and Elementor

IronPeak Roofing

Concept build. Roofing layout built around storm-damage urgency, with inspection booking as the primary action rather than a generic contact form.

RapidFlow Plumbing plumbing website concept build in WordPress and Elementor

RapidFlow Plumbing

Concept build. Testing how far a service page can lean on response time as the selling point, with the phone number persistent on scroll.

Maxella Electric electrician website concept build in WordPress and Elementor

Maxella Electric

Concept build. A lighter, family-facing take on the electrician brief, using warm imagery and plain language instead of the usual high-contrast trade look.

Somerset's Elite Roofing roofing website concept build in WordPress and Elementor

Somerset’s Elite Roofing

Concept build. Service-area structure for a roofer covering multiple towns, exploring how to build local pages that are genuinely different from each other.

VoltEdge Electric electrician website concept build in WordPress and Elementor

VoltEdge Electric

Concept build. A darker commercial-leaning treatment, testing whether a trade site can look technical without losing residential enquiries.

Maxella Plumbing plumbing website concept build in WordPress and Elementor

Maxella Plumbing

Concept build. Emergency-first plumbing layout, with the call action repeated at every scroll depth rather than only in the header.

IronFlow Plumbing website concept build in WordPress and Elementor

IronFlow Plumbing

Concept build testing emergency-service layout patterns and mobile call behavior.

Want the detail behind any of these?

Happy to walk through decisions, trade-offs, and what I would do differently.