Maxella Plumbing
Concept build. Emergency-first plumbing layout, with the call action repeated at every scroll depth rather than only in the header.
- Client
- Plumbing contractor
- Type
- Concept build
- Tools
- WordPress, Elementor Pro
Concept website applying the plumbing template to a different service area with a stronger emergency emphasis.
My role: WordPress designer, Elementor developer, UX designer, and responsive front-end builder.
Tools: WordPress, Elementor Pro, Blocksy, custom CSS, responsive design tools, and image optimization.
The challenge:
Maxella Plumbing is the second of the two plumbing concepts, built for a different town and weighted more heavily toward round-the-clock emergency work. It shares the service plan structure with RapidFlow but reorders the page so urgent calls surface first.
Working the two versions side by side was the point of the exercise. It showed how much of a service business template can be reused, and which parts, the ordering, the emphasis, the local proof, genuinely have to be rebuilt for each area rather than swapped like a variable.
This is a concept build, not a client engagement.