Somerset’s Elite Roofing
Concept build. Service-area structure for a roofer covering multiple towns, exploring how to build local pages that are genuinely different from each other.
- Client
- Roofing contractor
- Type
- Concept build
- Tools
- WordPress, Elementor Pro
Concept website testing how a single roofing template adapts from one town to an entire county.
My role: WordPress designer, Elementor developer, UX designer, and responsive front-end builder.
Tools: WordPress, Elementor Pro, Blocksy, custom CSS, responsive design tools, and image optimization.
The challenge:
Somerset’s Elite Roofing uses the same structure as the IronPeak concept, but targets a county rather than a single town. That distinction matters more than it sounds: a town page can speak to one community, while a county page has to feel local across several without becoming generic.
The recent-projects section carries the weight here, showing work in Hillsborough, Bridgewater, and Somerville so the coverage claim is demonstrated rather than asserted. Building the pair together was a way of working through how service-area sites stay specific as they scale.
This is a concept build, not a client engagement.