Raritan Power Pros
Concept build. A licensing and safety-led layout for an electrical contractor, with credentials placed above the fold where homeowners look for them.
- Client
- Electrician contractor
- Type
- Concept build
- Tools
- WordPress, Elementor Pro
Concept website for an electrical contractor built around a simple three-step booking process.
My role: WordPress designer, Elementor developer, UX designer, and responsive front-end builder.
Tools: WordPress, Elementor Pro, Blocksy, custom CSS, responsive design tools, and image optimization.
The challenge:
Raritan Power Pros was created as a concept project to explore how an electrical contractor could earn trust quickly. Electrical work is a high-stakes purchase for a homeowner, so the site needed to establish credibility before asking for anything, then make requesting an estimate as frictionless as possible.
The brief covered six distinct services, from repairs and rewiring to panel upgrades and commercial work, which had to be organised without overwhelming a visitor who only cares about one of them. I structured the page around a three-step booking flow, request a quote, diagnose the issue, fix it fast, so the process felt predictable before anyone picked up the phone.
This is a concept build, not a client engagement.