Maxella Electric
Concept build. A lighter, family-facing take on the electrician brief, using warm imagery and plain language instead of the usual high-contrast trade look.
- Client
- Electrician contractor
- Type
- Concept build
- Tools
- WordPress, Elementor Pro
Concept website exploring a warmer, more consumer-facing treatment of the electrical services brief.
My role: WordPress designer, Elementor developer, UX designer, and responsive front-end builder.
Tools: WordPress, Elementor Pro, Blocksy, custom CSS, responsive design tools, and image optimization.
The challenge:
Maxella Electric takes a deliberately different direction from the other electrical concept. Where Raritan Power Pros uses a high-contrast trade aesthetic, this version tests whether a softer, more domestic visual language, warmer imagery and plainer language, could work for a category that usually defaults to hard edges and safety signalling.
It covers residential, commercial, and industrial work, which meant finding a tone that could carry all three without feeling wrong for any of them. This build is the earliest of the concept set and uses a different underlying layout system to the others.
This is a concept build, not a client engagement.