Marlow & June
Concept build. A WooCommerce storefront with real variable products and a custom-coded Size Guide tab — no plugin, built with WooCommerce's own hook system.
- Client
- Fictional boutique (concept project)
- Type
- Concept build
- Tools
- WordPress, WooCommerce, Storefront theme, custom child theme, PHP
My role: WordPress developer. Built the child theme, WooCommerce product catalog, and custom product tab functionality myself.
Tools: WordPress, WooCommerce, Storefront theme, custom child theme, PHP
The challenge:
Configuring WooCommerce’s variable product system correctly — two attributes (Size and Color) generating a full matrix of purchasable variations — while also writing custom PHP on top of it. I added a Size Guide product tab using WooCommerce’s woocommerce_product_tabs filter, WooCommerce’s own extension point for this, rather than editing template files directly.
The solution:
A WooCommerce store built on Storefront via a custom child theme, with four variable products using Size and Color attributes to generate real, purchasable variations. On top of that, a custom Size Guide product tab was added using WooCommerce’s woocommerce_product_tabs filter, styled to match WooCommerce’s native product tables.


This is a concept build, not a client engagement.